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NMG lands 4 slots on WAN-IFRA digital media awards shortlist



The Nation Media Group (NMG) has landed four nominations in the prestigious 2018 African Digital Media Awards.

The awards are organised by the World Association of Newspapers and News Publishers (WAN-IFRA).

In the shortlist released on Monday, Nairobi News will go head to head with the Nation‘s sports section in the Best in Lifestyle, Sports, Entertainment Website or Mobile Service category.

Lit360— NMG’s show that features interviews from local and international celebrities, bands, actors, fashion designers— has been shortlisted for the Best in Social Media Engagement award.

The Airtel Case Study, which was run by Nation Media Group, has been shortlisted for the Best Digital Marketing Campaign.

“We’ve been excited to see how the African Digital Media Awards have developed over the last 3 years,” said Nick Tjaardstra, Director Europe & Africa, WAN-IFRA.

“The quality has always been high — with some going on to beat all competition to a World Award. Fast forward to 2018 and we have a really good mix of grass roots startups as well as big players, and a superb jury.”

The awards ceremony will be held at Capital on the Park Hotel in Sandton, Johannesburg, on November 23, 2018.

Media organisations from six different countries made the shortlist and this year’s awards include three new categories— Best Reader Revenue Initiative, Best Branded Content Project, Best Digital News Startup.

Winners of the African Digital Media Awards are automatically entered into the World Digital Media Awards competition.

Here are this year’s finalists:

Best in Lifestyle, Sports, Entertainment Website or Mobile Service

  • Nairobi News Website, Nation Media Group – Kenya
  • Daily Nation Sports Section, Nation Media Group – Kenya

Best in Social Media Engagement

  • LIT360, Nation Media Group – Kenya
  • Women’s Month #WeRemember, Independent Media
  • Hashtag Our Stories, South Africa Media Innovation Program
  • Anatomy of a killing, BBC

Best Digital Marketing Campaign

  • Connecting South Africans, Independent Media
  • Airtel Case Study, Nation Media Group – Kenya
  • Best News Website or Mobile Service
  • Daily Kick – Soccer. News. Live Scoring,
  • Daily Maverick, South Africa Media Innovation Program
  • MAPARCHIVES.MA, Moroccan News Agency

Best Use of Online Video (including VR)

  • Mapping the Murder of Hannah Cornelius, Tiso Blackstar Group (Pty) Ltd
  • Hashtag Our Stories, South Africa Media Innovation Program
  • Ethiopian priest’s journey, BBC

Best Data Visualisation

  • Osun Elections in Nigeria, BBC
  • Kids in toxic stress, Media Trust (Daily Trust) – Nigeria
  • Digest – Economic Plans, Digest

Best Reader Revenue Initiative

  • Times Select, Tiso Blackstar Group (Pty) Ltd
  • Netwerk24’s Lifestyle migration,
  • Maverick Insider, South Africa Media Innovation Program

Best Branded Content Project

  • BRICS Media Forum South Africa, Independent Media
  • News24 Mzansi, through her eyes,
  • Just Delicious, Media24

Best Digital News Start-up

  • Business Insider South Africa,
  • Hashtag Our Stories, South Africa Media Innovation Program
  • Daily Kick – Soccer. News. Live Scoring,


Best Innovation to Engage Youth Audiences

  • Children’s Radio Foundation, South Africa Media Innovation Program
  • News24 Mandela100,
  • Hekayat Gameela (Gameela stories), medinaportal – Egypt

Story credit: Sylvania Ambani/Daily Nation

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