Khetia’s Supermarket Expansion Drive: Retailer Opens Another Branch in Eldoret, to Unveil Other Outlets

• Khetia’s head of operations Benard Andera told TUKO.co.ke that they employed 45 staff in the new outlet at Highlands Mall
• The family of the late Eldoret North lawmaker Reuben Chesire owns the mall located in Eldoret West area
• The family business, under the management of Ashok Khetia, started as a small wholesale shop in May 1982 in Kitale, Trans-Nzoia county

Khetia’s Supermarket has opened a second outlet in Eldoret town as it intensifies its competition in the retail business.

The new branch brings the retailer’s total outlets to 22 across the country.

Khetia’s employs 45 Eldoret residents

Khetia’s head of operations, Benard Andera, told TUKO.co.ke that they employed 45 staff in the new outlet at Highlands Mall.

The family of the late Eldoret North lawmaker Reuben Chesire owns the mall.

Read also

Newspaper Review for December 1: Kenyans Make 600 Hustler Fund Loan Borrowing Requests per Second

Andera noted that Eldoret is a fast-growing town that is good for investment. He lauded the Uasin Gishu county government for supporting investors.

“We have 22 branches spread in 13 major towns. We have plans to expand to the remaining counties in Kenya and across the border.

Eldoret is first growing, the county gov’t has been supportive of investors. Customers also look for quality service, which has been the motivation,” Andera said.

The unveiling of the new branch was graced by Nairobi Securities Exchange (NSE) chairman Kiprono Kittony as the chief guest and local leaders.

How Khetia’s rose from small shop to giant retailer

The family business, under the management of Ashok Khetia, started as a small wholesale shop in May 1982 in Kitale, Trans-Nzoia county.

Khetia’s small shop was based in Laini Moja and started with two employees who hawked goods to Trans-Nzoia residents using a pickup vehicle.

Read also

Emotional Moment at JKIA as Bodies of 3 Women Who Died in Saudi Arabia Arrive for Burial

The retailer launched its first supermarket in Bungoma town in 1994 before setting up another in the early 2000s.

It then put up a bigger supermarket named Gigamark in Kitale, which serves as its headquarters.

As business boomed, the retailer acquired property across major Western and Rift Valley towns, including Kabarnet Mineral Water Company.

Khetia’s Supermarket has flourished even as other retailers such as Uchumi, Tuskys, and Nakumatt went under.

Source: TUKO.co.ke