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Safaricom launches M-Pesa Go for minors

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Safaricom CEO Peter Ndegwa speaks during the launch of M-Pesa Go on N

  • Safaricom said the service seeks to empower parents and guardians to raise a financially healthy generation who are prepared for a cashless world.
  • It also aims to improve digital money management and financial literacy among young Kenyans.

Telecommunications giant Safaricom on Saturday launched M-Pesa Go, a
new financial product for teens and preteens aged 10 to 17 years.

In
a statement to newsrooms, Safaricom said the service seeks to empower parents
and guardians to raise a financially healthy generation who are prepared for a
cashless world, as well as improve digital money management and financial
literacy among young Kenyans.

“It
will enable users to send and receive money, buy airtime and bundles, use Lipa
na M-Pesa services, and access a customized version of the M-Pesa Super App
dubbed M-Pesa Go App. To safeguard users, M-Pesa Go restricts services such as
withdrawing money, access to digital loans, and betting or forex payments,”
read the statement.

The
telco’s CEO Peter Ndegwa, speaking during the launch, said: “As M-Pesa we are committed
to empowering and transforming the lives of everyone, and in M-Pesa Go, we are
providing a revolutionary product designed for youngsters, but with oversight by
parents or guardians. Leveraging the M-Pesa Super App, we plan to introduce a
financial literacy platform that will equip children with tools for managing
money.”

The
M-Pesa Super App is also the gateway through which parents and guardians can
guide their children’s financial journey, as it contains monitoring and
tracking features, and parental control features such as setting transaction
limits.

One
of the Mini-Apps available on the M-Pesa Super App is Kodris Africa, the provider
of Kenya’s first-ever government-approved program for teaching coding.

For
60 days, starting November 26, 2022, parent’s looking to get their children
started on the coding journey can purchase an annual Kodris Africa subscription
via the M-Pesa App and enjoy 50% off.



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