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Apple event | Biggest announcements from September 2019 keynote

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The tech giant unveiled three new smartphones, a new Apple Watch and more.

Apple unveiled its 2019 iPhone lineup: the iPhone 11 Pro, 11 Pro Max and, iPhone 11.

At the Apple Event this year, which took place yesterday (Sept 10), Apple slightly reshuffled its phone lineup by having all three models called “iPhone 11“. The company refreshed its line of iPhones for 2019 announcing the iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max.

iPhone 11 series pricing

These iPhone’s pricing starts at $699, $999 and $1,099, respectively and this is a unusual price in a world where we’re used to spending $1,000 for an iPhone.

The new iPhones also pick up a fresh palette of colors, longer battery life and an A13 Bionic processor inside that guarantees faster performance. However, more than any other feature, it’s the camera hardware and software that take the leading role on the headlines. On the rear of the Pro phones, there are three cameras and two on the rear of the iPhone 11.

iPhone 11

The iPhone 11 is the successor of the iPhone XR featuring a 6.1-inch LCD display and Apple’s new A13 Bionic processor and GPU costing $50 less than last year’s iPhone XR. Its new chipset is both more powerful and more efficient, which is enough to extend battery life by another hour over the XR. Apple also upgraded the rear camera with a 12-megapixel ultra-wide lens for dual-lens action and Night Mode.

iPhone 11 in six color shades

Apart from the iPhone 11’s dual-camera system, a highlight on it is a feature that will come on all of the new iPhones, the slow-mo selfie videos that Apple has dubbed “slofies.” You can get its aluminum frame in six shades

iPhone 11 Pro and iPhone 11 Pro Max

The 11 Pro models are direct successors to last year’s iPhone XS phones. The iPhone 11 Pro and Pro Max are powered by Apple’s new A13 Bionic processor, which reportedly is around 20 percent faster than the A12 when it comes to CPU and GPU speeds. Big benefits of the Pro models are the triple camera system; whereby each has a three-camera system, complete with a telephoto, ultra-wide, and regular lenses.

Apple touted that each of the three cameras is capable of shooting in 4K resolution at 60 frames per second, and an onstage demo showed that upcoming software can record different subjects through each lens.

The triple cameras are housed in the ugly square camera hump that was rumored months ago, and an upcoming feature called Deep Fusion will use all three at once and then stitch the results together for higher-quality photos.

Another big benefit of the phones is the glorious new Super Retina OLED screens with a 2,000,000:1 contrast ratio and up to 1,200 nits of brightness.

iPhone 11 Pro and Pro Max color variants

The iPhone 11 Pro has a 5.8-inch OLED, and the Pro Max has a 6.5-inch OLED. Additionally, these phones are Apple’s first to come with an 18W fast charger packed in. Both smartphones feature stainless steel cases with a new optical PVD coating for a matte texture. Available in four colors, customers will be able to choose between last year’s colors and a new midnight green.

The Seventh-Gen iPad gets an upgrade

At the 2019 Apple Event, a new entry-level tablet was also unveiled, the iPad 10.2. The new seventh-generation model is 10.2 inches, moving up from the standard 9.7-inch display size and starts at the same price of $329.

A few improvements over the last-generation iPad is that the seventh-generation model has an A10 Bionic processor, which was originally launched in the iPhone 7. It also gets support for the Apple Pencil and has a Smart Connector for you to use with Apple’s magnetically attachable Smart Keyboard cover.

First Apple Watch to support the always-on display function

The new Apple Watch Series 5 which doesn’t look much different from last year’s model houses a few new tricks on the inside. Uniquely, it’s the first Apple Watch to support the always-on display function.

Thanks to more efficient components, the watch offers “all-day” battery life (18 hours), this is because, instead of limiting what’s shown on the display to extend battery life, like most other smartwatches, the Series 5 dims the brightness, while retaining all of the same visuals you’d normally see while using it.

The Series 5 Watch costs $399 for the GPS model and $499 for the GPS + LTE model. Nevertheless, it’s the first Apple Watch to be released with ceramic and titanium finishes, although the prices to these weren’t shared onstage and are expected to be pricier.

Apple TV+ One year trial on Apple purchases

Apple’s original streaming service, Apple TV Plus will launch on November 1st in 100 countries, costing $4.99 per month.

Apple TV+ subscription can be split between up six family members and will be significantly cheaper than the cost of Netflix’s cheapest plan, which is $8.99 in the US.

In an effort to lure subscribers, the company announced a big surprise at the Apple Event which is that a year-long subscription to Apple TV Plus will be included for free if you buy a new Apple product, including new iPads, iPhones, laptops, or desktops. Although considering how the African market misses out on such deals, we are yet to confirm if this applies worldwide or for specific markets.


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