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Coca-Cola launches new sustainability platform in Africa



NAIROBI, Kenya Jan 14-Coca-Cola Africa Operating Unit and its bottling partners have announced the launch of JAMII, s new Africa-focused sustainability platform.

Through this platform, Coca-Cola hopes to attract like-minded partners to help accelerate on-the-ground impact of its initiatives.

It will build and expand on the past accomplishments in three areas; water stewardship, the economic empowerment of women and youth and waste management.

This will be delivered together with bottling partners, system employees, and several NGO partners.

“We recognize the responsibility we have as market leaders to make a meaningful difference – to empower and protect the communities and the environment in which we operate,” said Bruno Pietracci, Africa President at The Coca-Cola Company.

In the area of women and youth economic empowerment, JAMII will ​​promote and stimulate entrepreneurship opportunities through the provision of improved access to skills training, networks, finance & markets.

To date, over 2 million women across Africa have been economically enabled as part of the 5by20 program.

“We chose the name JAMII, a Swahili word that means Community, Society, People – because it represents who we are as Africans and aligns with our values as an organization- our resilience, our commitment, and our spirit of community,” said Patricia Obozuwa, AOU Vice President for Public Affairs, Communications and Sustainability.

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