San Francisco-based digital micro lending platform Branch International has launched in India after it acquired a non-banking finance company licence to operate in the country.
The firm will be offering personal loans in the range of Rs 500 to 50,000. India is the company’s third market after Africa and Latin America. Branch International’s local competitor Tala is also live in India and the two seem to going head to head for the emerging markets.
Last year, Branch competitor Tala raised $65 million to power the growth of its consumer lending app in Kenya, Tanzania, and the Philippines. It also raised an undisclosed funding from PayPal and has been Branch’s archrival since its launch.
According to Matt Flannery, chief executive officer, Branch International, “I believe there is a large untapped opportunity in India’s digital lending space with its growing tech-savvy population that is strongly backed by the government’s financial transformation policies and digital drive. We hope to build a fair, secure and robust digital lending ecosystem in India through our world-class financial offerings.”
Some little background, in January this year, Branch raised Ksh500M for expansion in Kenya. The digital lender said that was its largest commercial paper issuance to date, raising Ksh500 million, following a Ksh350 million issuance in 2018 and a Ksh200 million issuance in 2017. All commercial paper issuances have been arranged locally.