Digital Lender to Reward 40 Loyal Customers with Smartphones

With stiff competition in the digital lending sector, customer service is held to high regard by the players in the market.

To promote it’s customer base and service, Digital lender Zenka Finance has announced the launch of a loyalty campaign in which they will reward loyal customers in the country with 40 smartphones. The campaign is open for every registered account, already existing or newly opened, to participate.

The campaign is pushed by the Digital lender’s celebrity brand ambassadors radio host Jalang’o and comedians Obina, YY, Desagu, Diana and MCA Tricky. The brand ambassadors have each been given a promo code to share with their fans.

Customers are encouraged to share the code with family and friends who are yet to sign up to Zenka. Every day, a customer with the most invitations of the Zenka celebrity promo code will be rewarded with a phone.

With this campaign, the digital lender is looking to get in more customers from other lenders. The firm also has a plan of expanding to other countries in the region.

“At Zenka, we believe that it is important to celebrate our valued clients and give them a reason to do more business with us by creating the most rewarding experiences for them in line with our strategy to serve our clients in Kenya,’’ said Zenka CEO Duncan Motanya, “We are therefore thrilled to launch this initiative which will run for the next six weeks.”

In addition, once your invited family and friends apply and repay their loans, you as the customer will be rewarded with Kshs 200 and the money can be withdrawn to your M-PESA. The invited members have to repay the loans first before the Ksh 200 is disbursed.

Many digital lenders in the country have been struggling to get customers to pay their loans. Zenka is looking to promote the payment of loans by rewarding those who invite friends and family who will pay back the loans.

With over two million Kenyans already subscribed to its financial services, the lender is slowly rising up the ranks in the sector. Despite having come late into the market, the lender is slowly gaining Kenyans’ trust.

editor [at] businesstoday.co.ke