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Over 100,000 Kenyans shop on Jumia as Black Friday launches




Black Friday in Kenya: The annual event dubbed Jumia Black Friday kicked off on Thursday, November 9th, at 11:59pm. The event, which will run for 3 weeks, saw tens of thousands of Kenyans log on the largest e-commerce platform in Kenya, Jumia, in a bid to secure goods and services at discounts.

The discounts have enabled Jumia customers to earn savings of up to 90 per cent on some of the 10 million products that are listed on the site.

Black Friday in Kenya
Jumia Brand and Partnership Manager Danice Kingori with lucky customer Charles Augustine who bought the boda boda bike at Kes 100 shillings during launch of Jumia Black Friday which runs from 8th – 29th November.


Jumia Kenya chief executive officer, Sam Chappatte, revealed that the 2019 Black Friday edition had started off on an exciting note.

“Customers from all over the country logged on to our site at midnight to join us for the launch of Black Friday 2019. With hundreds of orders made in the first minutes, from all over the country, it was an exciting moment. The event will run until 29th November, with great deals and daily surprises for everyone,” he said.

Highlights from Go Live Black Friday 2019:

The first order at Go Live midnight that was done within 10 seconds was a 24 inch TV Hifinit. The set was secured by a female customer in Nyeri who opted for it to be delivered to Transerve Pick Up station in Nyeri.

The first boda boda customers to buy motorbikes from Car and General at Ksh. 100 only were from Kajiado, Nairobi and Mukuru Kwa Njenga.

The company had over 100 orders in the first one minute (of which 33 were televisions) and up to 3,000 orders in the 1st hour of this year’s annual mega sale.

Best selling products in day one were Kabras 2kg sugar which retailed at Ksh. 50, followed by 2kg Unga at Ksh. 72, Hand washing powder and Television Sets.

75 per cent of traffic came from Jumia App within the first hour, with the rest split between Mobile Web and Desktop.

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