Kenyan Twitter has been ablaze -the better part of Thursday afternoon after a controversial clip surfaced showing radio personality Anita Nderu in her kitchen performing theatrics with two men believed to be aficionados in the LGBTQ community.
Raunchy scenes made the setting in the kitchen, the way the three carried themselves rattling netizens who bashed them, having Anita Nderu on top of the trending topics.
Fresh Fri, a leading edible oil manufactured by Mombasa-based Pwani Oil Ltd, was spotted in the kitchen netizens mistaking the scenes for an endorsement sponsored by Pwani Oil.
Mistakes many brands Make!
Brands must learn the purpose of Marketing communication. A successful advertisement should communicate brand's values and be relevant to the target Market. https://t.co/q4QToRXE4H
— Muthoni Njakwe (@muthoni_njakwe) July 2, 2020
The company would have fallen at odds with the twitter community were it not for its fast response to clear the air.
While many had already begun to believe that the clip was filmed for advertisement purposes, Pwani has distanced itself from the clip saying it had not engaged Anita Nderu for any product placement or advertising.
Fresh Fri would like to state that we have not engaged Anita Nderu for product placement or any other advertising of any kind. However, we would like to thank her for being a Fresh Fri consumer.
— Karibu Pwani Life (@PwaniLifeKe) July 2, 2020
Fresh Fri is keen on delivering quality products that promote #HealthyLiving
The clip has set the net in buzz, Anita Nderu getting herself on the grill for denting the reputation of the brand that is Fresh Fri. She is currently trending at number one.
Anita Nderu should apologize for damaging the brand reputation of Fresh Fri.
— Lord Abraham Mutai (@ItsMutai) July 2, 2020
Below is how KOT is feasting on her:
‘Shock as Kapsoya based tweep stops his crush for Anita Nderu. It is unprecedented how Anita will survive after this reveal.’ https://t.co/4CuYWDTT5C
— Msupa M (@Mollage_) July 2, 2020
Saw Anita Nderu trending nikakumbuka the time she was a judge at the competition for hits not homework wakitafuta presenter then she announced herself as the winner 🤣🤣#fearwomen pic.twitter.com/5dauAr9uOB
— Kelvin Onyancha (@KelvinOnyancha) July 2, 2020



