A section of users on Twitter may see a different Explore Tab in the coming days as the company tests a TikTok-like scrolling feed. This has been announced by TikTok India, and it isn’t clear yet if the test will expand to other regions of the world.
Does your Explore tab look different? It means you’re a part of our latest test. Exciting, right?
We’re testing a new experience in India to help you discover the best content.
Available to some of you who use Twitter in English and are on the latest version of Android or iOS pic.twitter.com/xn5t7OKmXy
— Twitter India (@TwitterIndia) December 8, 2021
This tweet shows you what to expect from the update. It is basically tweets but in a scrollable format akin to the usual TikTok experience. It seems though priority is given to tweets with video content. However, users will still see normal text tweets.
TikTok has experienced tremendous growth all over the world forcing many different platforms to copy their style. Facebook (now Meta) did it with Reels on Instagram, Pinterest has recently done it on their home page, and YouTube is forcing Shorts down everyone’s throat.
It remains to be seen if the new Explore Tab will be loved and rolled out to more people across the world.
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