Xiaomi 12 flagship series released globally

NAIROBI, Kenya March 15 – Xiaomi has announced the launch of the all-new flagship Xiaomi 12 Series for global markets.

The Xiaomi 12 Pro and Xiaomi 12 are designed to empower users around the world with a cutting-edge videography studio and entertainment powerhouse to deliver impressive advancements in Xiaomi’s AI algorithm, flagship processing power, and an all-round elevated experience.

The phones have a pro-grade triple camera array for shooting, starring a 50MP main wide angle camera, with 8K recording capabilities on both Xiaomi 12 Pro and Xiaomi 12.

Xiaomi 12 Pro stands out with its state-of-the-art triple 50MP array, which features a cutting-edge Sony IMX707 ultra-large main sensor. This sensor is capable of catching large amounts of light and empowers advanced imaging capabilities with faster focus speeds and increased color accuracy.

Xiaomi ProFocus intelligently identifies and tracks objects, preventing blurring or out-of-focus shots of moving or veiled subjects. These advancements also include eye and face auto focus capabilities.

Built on a 4nm process, this processor also boosts GPU graphic rendering capabilities by 30 per cent and energy efficiency by 25 per cent when compared to the previous generation.

Meanwhile, Xiaomi 12 Pro delivers the most colourful smartphone display to date with incredibly smooth viewing, scrolling, swiping, and sliding.

The Xiaomi 12 delivers balanced stereo sound ideal for immersive gaming or video to optimize core user experience further, Xiaomi 12 Series incorporates MIUI 13, released globally earlier this year.

The update includes faster storage, higher background process efficiency, smarter processing, and longer battery life. New features in the upgraded experience include Xiaomi’s proprietary Liquid Storage, Atomized Memory, Focused Algorithms, and Smart Balance.

 Xiaomi 12 Pro and Xiaomi 12 both leverage Xiaomi Adaptive Charge, a smart charging algorithm that learns and adapts to charging habits, which prolongs battery life.

Xiaomi 12 Pro will come with a flagship variant of 12GB+256GB, which will be available starting from Sh104,999 while Xiaomi 12 will come with a flagship variant of 12GB+256GB, which will be available starting from Sh84,999.