Afia maker ventures into energy drinks

Companies

Afia maker ventures into energy drinks

Tuesday, March 26, 2019 21:35

By MARY WAMBUI

Kevian Kenya, the producer of Afia and Pick N’ Peel juice brands, has now ventured into the production of energy drinks, upping competition in the local market dominated Australia-produced RedBull and America’s Monster Energy.

The Thika-based processor says it has started producing three variants of its new ‘Afia Energy Drink’ which include apple, classic and strawberry flavours.

“This is a locally formulated product that we have been working on as part of our brand expansion plan,” Kevian managing director Kimani Rugendo said in an interview.

A can will retail at Sh120.