Wednesday, 4 November 2026
Kenyan Digest

'Avengers: Endgame' toys are in stores — here are the ones kids will want

2 min read
Published

  • The first "Avengers: Endgame" toys are in stores Sunday, March 31.
  • INSIDER met with Hasbro to preview its first wave of toys mid-March.
  • Among the ones kids will want are Captain America and Ronin from the Legends' series line of action figures and a 14-inch Captain America figure which makes sounds and phrases and can toss his famous shield.

Hasbro released the first wave of "Avengers: Endgame" toys Sunday. Over 40 new wearables, action figures, and even a Thor's Stormbreaker can be found in stores.

INSIDER met with Hasbro mid-March to preview the lineup ahead of time. The meeting was so secret that the fourth floor windows of a Manhattan high-rise were taped up with paper to prevent anyone from sneaking a peek inside. Director of global brand strategy and marketing for Hasbro's Marvel line, Michael Pullano, took INSIDER through the line, which they've been working on since last year.

"[It's] a great partnership with Marvel and Disney to bring these toys to life," said Pullano. "It's been amazing. It is really special and really cool to see everything you've been working on for over a year start to become reality."

"Endgame" is expected to be one of the biggest movies at the box office this year, which means families are going to be on the hunt for toys. Every item we saw from Hasbro ranged from $10-$30.

"Our goal is to bring a lot of lower-price-point role play to the market to really be able to bring all the characters to life," said Pullano. "More kids, more families, accessible, and just really fun to play with. What we've tried to do is really go back to basics with a lot of toys and find out what's truly fun."

From a Captain America action figure which talks and can toss a shield to plenty of Hawkeye action figures in his new ninja gear, here are the coolest "Endgame" toys we saw.