The Guinness campaign aims to host parties at local bars across 14 regions.
Guinness launched its new campaign “Black Shines Brightest” in October as a platform that celebrates African creativity, entrepreneurialism and individualism. As part of this campaign, Guinness is hosting parties at local bars in 14 regions across the country to showcase what Black Shines Brightest is all about.
Last week, the company hosted a party at La Baita, UpperHill with award-winning Rapper, Khaligraph Jones, while the Kisumu party held at Black Pearl featured performances by Rapper King Kaka and Brizzy Annechild, popularly known for the hit song ‘’Hera nyalo sandi.’’
“Guinness is proud to collaborate with creative African talent who help to showcase that Black really does Shine Brightest. The musical talent that we work with has leveraged their individualism and creativity to shape their own path of success and show the younger generation renewed belief that it’s possible to shine in your own way,” said Wanjiru Murage, Guinness Marketing Manager, Kenya.
This weekend, the party goes to The Vibe, Tamasha in Hurlingham starting at 8PM.