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Chinese brands dominate Kenya’s smartphone market

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Smartphone brands from China rank at the top of the most popular among users in Kenya due to their affordability and high performance.

A survey by audit firm Deloitte- titled Global Mobile Consumer Survey- The Kenyan Cut, puts the Techno brand ahead with vendor market share of 20 per cent, followed by Samsung (18 per cent), Infinix (15 per cent), Huawei (9 per cent), Apple (10 per cent) and Oppo (8 per cent).

This report notes that as more consumers go online,
e-commerce websites continue to spring up – and competition amongst them
intensifies – online smartphone sales will continue to increase.

It adds that strong e-commerce growth and classified channels that support Kenyans consumers to trade goods and services will support further growth. The Deloitte survey notes that the rise of the smartphone continues to accelerate, and Kenya now ranks among the leading global adopters, putting pressure on businesses to transform their service delivery to a mobile-first experience.

Deloitte’s Global Mobile Consumer Survey covers 6
continents, 35 countries, and more than 54,000 respondents. The insights in
this particular report are extracted and analyzed from data gathered from
approximately 1,000 survey respondents within Kenya. Fielded by an independent
research firm, the survey focuses on consumer behaviours, trends, and opinions
for a broad range of wireless and mobility products and services.

In addition
to exploring the results and key insights, the survey is also designed to
highlight differences among consumers across generational divides—capturing
findings from three distinct age groups, ranging from ages 16 to 45.

Phones are the first thing we touch in the morning, and the
last thing we see before bed– our smartphone use remains high, but how we use
them is changing. The survey found that respondents use their phones everywhere
and are increasingly multi-tasking with their phones.

A substantial 48% of them
use their phones while watching TV. The smartphone allows us to improve our productivity
significantly – for example, by using it while commuting on public transport.

However, it is also a significant source of distraction –
41% of the respondents indicate they continue to use their phones while talking
to friends and family.

The report points out that the rise of the smartphone
continues to accelerate, and Kenya now ranks among the leading global adopters,
putting pressure on businesses to transform their service delivery to a mobile-first
experience.



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