Connect with us

Business News

Facebook, Kenyan Government Partner to Combat Coronavirus

Published

on

Loading...


Facebook
has announced its partnership with the Kenyan government to keep Kenyans safe
and informed about covid-19 through updates on its platform.  

The
American tech giant is enabling educational pop-ups on search results around
the virus on all its platforms, the company is also providing the Ministry of
Health with free ad credits to enable them run coronavirus education campaigns
on its platforms. 

In
collaboration with the Ministry of Health, Facebook will soon be launching a
WhatsApp Business API, a dedicated coronavirus hotline – 0110-719719. The
Coronavirus hotline is an automated ‘chatbot’ service which will enable Kenyans
to get answers to the most common questions about Coronavirus from the Ministry
of Health 24 hours a day.

See: Hold 4G for Now, Mr President, and Sort Most Urgent Things

The
service will also provide information on topics such as Coronavirus prevention
and symptoms, the latest number of cases in the country, advice on staying at
home, travel advisory and mythbusting. The service will also enable the
Ministry of Health to send urgent messages to all Kenyans who will opt-in for
the service.

Included
in its ongoing efforts, and in collaboration with the Ministry of ICT, the
Ministry of Health and the Office of the Government spokesperson, Facebook has
also trained government officials on the best practices of using Facebook tools
to educate Kenyans on the government’s efforts around covid-19.

Facebook
Head of Public Policy for East Africa, Mercy Ndegwa, said: “Covid-19 has
presented immense challenges that require concerted efforts from governments,
technology companies, and civil society. We are committed to working with all
relevant bodies, both locally and globally to respond to this ever evolving
situation. As always, we encourage all users to check the facts via official
public health agencies before sharing messages that have been forwarded to
them, and to engage directly with trusted and official sources for important
information.”

Kenya
Government Spokesperson Col. (Rtd) Cyrus Oguna said, “As a government, we are deploying
both traditional and digital communications tools to disseminate trusted
information about this virus. We welcome Facebook’s partnership in helping to
reach and interact with a wider segment of the population, so we can share the
facts and provide accurate advice.” 

Other ways
in which Facebook is helping to keep people safe and informed through local and
global partnerships, as well as updates to its platform, include:

Supporting
Health Agencies- Facebook continues to partner with organizations like health
agencies and NGOs who are actively using its platforms to share accurate
information about the situation, including on Pages.

Loading...

Read: Questionably Wealthy Kenyans Hiding Ksh6 Trillion Abroad

Supporting
global health organisations in fundraising – As people come together on
Facebook for this critical relief effort, Facebook is supporting the UNF/WHO
COVID-19 Solidarity Response Fund Facebook Fundraiser with $10M in matching
donations. Facebook is also working with the CDC Foundation to launch a
Facebook Fundraiser in the coming weeks which will also match up to US$10M.

Limiting misinformation and
harmful content

– Facebook’s global network of third-party fact-checkers are continuing their
work of reviewing content and debunking false claims that are spreading rumours
related to coronavirus. In Kenya this includes local partners AFP, Africa Check
and Pesa Check, with local language Swahili, also supported through our
partnership with Africa Check.

Removing Harmful Health Misinformation: Facebook is actively removing content with false claims or conspiracy theories that have been flagged by leading global health organizations and local health authorities that could cause harm to people who believe them. Facebook is doing this as an extension of existing policies to remove content that could cause physical harm. It is focusing on claims that are designed to discourage treatment or taking appropriate precautions. This includes claims related to false cures or prevention methods — like drinking bleach cures the coronavirus — or claims that create confusion about health resources that are available. Facebook is also blocking or restricting hashtags used to spread misinformation on Instagram and is conducting proactive sweeps to find and remove as much of this content as possible.

Creation of the Business
Resource Hub

– Facebook is supporting businesses being affected – directly or indirectly –
by the recent outbreak of covid-19. The Hub features resources and
recommendations to help small businesses stay connected to customers and keep
their business on track. It also includes quick and easy access to credible and
accurate information about covid-19 to help small businesses and the
communities they serve stay informed.

US$100 million investment for SMBs -Facebook has heard loud and clear that financial support could enable SMB’s to keep the lights on and pay people who can’t come to work. That’s why Facebook recently announced that it is investing $100 million to help 30,000 small businesses in over 30 countries where their employees live and work.

Free Access to Workplace Advanced: It’s more important than ever that people in critical roles are able to focus on their most impactful work. With this in mind, Facebook is giving all emergency service providers and government organizations around the world free access to Workplace Advanced for one year, subject to local legal and compliance checks.

Read >> How to Choose a Reliable Online Money Transfer Service



Source link

Comments

comments

Loading...
Advertisement
Loading...
Loading...

Facebook

Loading...

Trending