How small businesses are using VasPro to conquer a mobile first world : The Standard

The number of connected smartphone users around the world is expected to surpass 5 billion in 2019. These staggering numbers showcase the great potential this small digital screens offer to businesses. In a country like Kenya where mobile penetration is anywhere between 20-30% year on year, one cannot imagine a situation where they’re disconnected from their mobile devices.  VasPro is a mobile tech startup based in Nairobi that seeks to help companies conquer the future of marketing in a mobile fast world. With simple year under its belt, the company already boasts of successful mobile campaigns for companies like CocaCola, Odibets, Total, EABL, Bonfire Adventures among others.

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“In 2019, no business should be left behind in leveraging mobile marketing in their growth strategy,” Andrew Aligula, VasPro’s Director of Marketing says. SMS is driving sales in a mobile fast world not all mobile consumers have access to fast internet connections. Businesses need to use a medium that works even for all their customers. “Sometimes the best way to connect with your customers is a simple, tried and tested strategy that is right in front of you,” says Nelson Kigome, VasPro’s CTO. Text messages have a 99% open rate, 90% are read rate within 5 seconds. SMS messages get a response rate of over 45% which is significant compared to other channels like email” he adds.

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Playing the turf SMS marketing is an effective tactic to talk with your customers, sell your products and reinforce your brand message. Kenyan businesses should use it to promote brand assets like websites, social media pages and department stores/shops. They can also use them to get feedback, run consumer surveys, run promos, announce sales, etc. Summing up SME’s with a clear and relatable story, craft the necessary content. SMS marketing is one of the most effective channels businesses, no matter how small can use to get customers on top of their pile. VasPro integrates with POS mobile platforms like the Safaricom’s MPESA Paybill and till numbers to enable businesses communicate with their customers effectively with SMS.

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Apart from branded SMS’, VasPro also provides shortcodes, Alphanumerics, USSD, and Mobile Apps on mobile service providers- Safaricom, Airtel, Telcom, and Equitel. You can check them out here

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