The Kenyan media, Tuesday, remained mute as the BIFU protests unfolded exposing a toxic co-existence between the media, corporates and Kenyans that need to be informed.
Picture this, an entire chain of events has occurred, enough to feed a news-hungry audience, but was given a wide-berth by mainstream media for petty and shallow reasons.
In this case, bankers protesting impunity at BIFU was arrested, illegally detained, meaning that a matter of immense public interest was blacked out by mainstream media. Does that make sense to anyone?
There is increasing apathy towards mainstream media in Kenya. Most have forfeited their watchdog role and have derived immense pleasure acting as newsmakers or socialites themselves.
But all of this surely would not go unnoticed by Kenyans who have drastically altered their media consumption patterns.
Kenyans are tired of the Nigerian movies and Mexican soap-opera’s that incompetent editors prefer to shove down their throats, leaving only househelps and watchmen as their core viewership base. The intellectual audience has moved on and discovered new outlets to get news and information on.
Social media and Blogs have become very influential in Kenya. When news sources realised that journalists in Kenya have become slaves and poodles of the ruling class, they quickly moved to provide information to bloggers. It has been a long while since mainstream media broke a scandal but blogs break them on a daily basis.
According to various reports that we have gotten, mainstream media outlets were warned from covering the BIFU protests/ plight lest they are denied advertising revenue by Joshua Oigara hence the reason why cnyakundi.com focussed on the event as the alternative media.
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