Kibao makes top global spirits list

Kenya’s Kibao Vodka has been ranked 86th among the Top 100 World’s Fastest-Growing Spirits brands by volume in the globe.

This has seen the local brand rank higher than Tullamore Dew Whiskey, Hendrick’s Gin, Bulleit Whiskey, and Havana Club Rum among others in the rankings by IWSR Drinks Market Analysis.

Kibao grew its volumes by 114.7 percent to 365,000 nine-litre cases in 2018, up from 175,000 nine-litre cases in 2017 according to data from IWSR Drinks Market Analysis research.

“The world’s top 100 fastest-growing spirits brands, categorised by their respective case volume growth last year, collectively grew by 11 percent, compared to total global category growth of 0.8 percent in 2018.” said the report that analyses the global alcohol market.

Kibao, a Kenya Wines Agencies Limited (KWAL) product, was the only Kenyan brand to make it on the list, which featured other international spirits such as Johnnie Walker Scotch whisky, Jameson Whiskey and Baileys Cream Liqueur.

Kibao is available in 250ml, 350ml, and 750ml retailing between Sh200 and Sh700.