Kenya Wine Agencies Limited (KWAL) officially celebrated Viceroy Brandy’s new stage dubbed “a blend of the best” through a customer event held at the Tav Irish Pub on Waiyaki way.
The event was attended by the Viceroy Global Brand manager Renato Santana, KWAL Managing Director Lina Githuka as well as Viceroy Consumers. The event saw the brand ambassador take the consumers through the journey that Viceroy has taken for the last 150 years and how best to consume it.
“As the world constantly changes; so do our habits, and the way we connect with each other. That’s why Viceroy, which had a rich heritage for more than a century, prides itself in still remaining relevant across generations” said Santana.
Viceroy has embarked on a journey where our main aim is to be relevant for all consumers. Its new platform, A Blend of the Best, led to our latest campaign, “Viceroy & You. The Perfect Blend.” which is a unique way for the brand tell its story and that of its consumers.