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Luxury goods group Kering steps up digital strategy with new Apple deals

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FILE PHOTO: A man looks at a window display outside a Gucci store, part of the Kering group, at Tsim Sha Tsui shopping district in Hong Kong January 17, 2013. REUTERS/Bobby Yip

PARIS (Reuters) – French luxury goods group Kering announced new measures to step up its digital and e-commerce presence, which is among its fastest growing areas, including new partnerships with Apple Inc..

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Kering, whose brands include Gucci and Saint Laurent, said it was working on a suite of new apps in partnership with Apple to be used by staff at its stores, and would have more control over e-commerce activities run with Yoox Net A Porter.

Reporting by Sudip Kar-Gupta, editing by Louise Heavens

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