The success of any academic programme can be measured by the contribution made by alumni in the industry. To find out how MTF academies are igniting Africa’s creative industries, MTF carried out a survey, and found that of those who participated in the inaugural class of 2019, 92% are economically active in the industry.
According to CEO, General Entertainment & Connected Video Yolisa Phahle, this is exactly what the industry needs and why MTF was launched.
“As Africa’s most loved storyteller, our commitment is not only to tell authentic African stories but to also invest in them, that is why some of our alumni are working on M-Net and Showmax productions,” said Yolisa. “Currently, we have alumni in 7 countries working on M-Net and Showmax productions and the list keeps growing. They are helping us to realism the vision of taking African stories to the world with a ‘hyperlocal’ approach, producing relevant content within the respective regions of our continent, as opposed to a one-size-fits-all strategy.”
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The academy’s curriculum was tailored alongside MultiChoice Africa partner institutions Pan-Atlantic University in Lagos, Kenyatta University in Nairobi, and the University of Zambia in Lusaka, which will respectively confer the course qualification upon completion of the academy programme. In addition, The Henley Business School offers an orientation intervention to the students at the beginning and end of the 12-month programme as well workshops on business for creatives focusing on entrepreneurship.
The MTF Class of 2022:
| East Africa Academy | Southern Africa Academy | West Africa Academy |
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In addition to the academy, MTF also provides resources for industry professionals across Africa. The second pillar, the MTF masterclass initiatives, is aimed at upskilling industry professionals and emerging creatives alike by offering exclusive access to practical, expert-led industry skills workshops across the continent.
Through these masterclasses, MTF has trained over 1,000 creatives since 2019. The MTF Portal is a third pillar, a pan-African digital market-place for the over 40,000 registered creatives, which provides access to free online masterclasses and profiling opportunities.
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