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‘Nairobi News’ scoops African Digital Media Award – Nairobi News



NMG product voted Africa’s Best in Lifestyle, Sports, Entertainment Website or Mobile Service at prestigious African Digital Media Awards.

Nairobi News a production of the Nation Media Group (NMG) have been voted the Best in Lifestyle, Sports, Entertainment Website or Mobile Service in this year’s edition of in this year’s edition of African Digital Media Awards.

To scoop the top honours Nairobi News beat the Daily Nation sports section, which is also an NMG product.

The award ceremony was hold on Friday night at Capital on the Park Hotel in Snadton, Johannesburg in South Africa.


This means that Nairobi News have automatically won a slot into the World Digital Media Awards competition.

NMG had landed four nominations in the prestigious annual awards which are organised by the News Publishers WAN-IFRA and the World Association of Newspapers.


Other NMG nominees were Lit 360 which had been shortlisted for the Best in Social Media Engagement category and The Airtel Case Study which was shortlisted for the Best Digital Marketing Campaign.

A total of six different countries made the shortlist for the nominees which was released on Monday evening.

There were a total of three categories for 2018 which are Best Reader Revenue Initiative, Best Branded Content Project and Best Digital News Startup.

Other winners:

Best in Social Media Engagement
Women’s Month #WeRemember, Independent Media

Best Digital Marketing Campaign
Connecting South Africans, Independent Media

Best News Website or Mobile Service
MAPARCHIVES.MA, Moroccan News Agency

Best Use of Online Video (including VR)
Ethiopian priest’s journey, BBC

Best Data Visualisation
Osun Elections in Nigeria, BBC

Best Reader Revenue Initiative
Netwerk24’s Lifestyle migration,

Best Branded Content Project
News24 Mzansi, through her eyes,

Best Digital News Start-up
Daily Kick – Soccer. News. Live Scoring,

Best Innovation to Engage Youth Audiences
Children’s Radio Foundation, South Africa Media Innovation Program