Tuko.co.ke takes part in Facebook video monetisation training programme ▷ Kenya News

Kenya’s number one digital media news publisher Tuko.co.ke was part of select media houses that took part in a recent training held by social media giant Facebook.

With over 3 million followers on Facebook, Tuko was recognized as a key partner of the social media giant hence our invitation to the training.

L-R Tuko's Copy Editor Samuel Karanja, Managing Editor Julia Majale and Head of video Lynn Ngugi during the training Photo: Edward Ochieng
Source: Original

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The training was focused on Facebook’s monetization policy which is currently being tested on select media houses including Tuko.co.ke.

The exercise means these media houses now stand a chance of earning money on their video content.

Participants during the Facebook video monetisation training programme Photo: Edwin Ochieng
Source: Original

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As mentioned earlier, not all media houses are eligible for this feature. To be eligible, the media outlet needs to have 30,000 one-minute views on videos that are at least three minutes long.

The videos must be published from a Page, not a profile, that has at least 10,000 followers.

Tuko editors Abdikarim Hussein and Samuel Karanja keenly following the session Photo: Edwin Ochieng
Source: Original

Facebook also explained to page managers how to bulk monetize their past videos even if they are just achieving monetization.

Furthermore, the use of the 'creator studio' tool to monitor video stats was explained. The giant company also shared with the participants, the kind of video content that can or cannot be monetized