President Uhuru Kenyatta is the most popular leader in Sub-Saharan Africa with 3.6 million likes on Facebook, ahead of Ghana’s President Nana Akufo-Addo with 1.6 million likes.
However, Indian Prime Minister Narendra Modi is by far the most popular world leader on Facebook, with more than 43.5 million likes on his personal page and 13.7 million likes on his institutional Prime Minister of India page, according to the newly released 2019 World Leaders on Facebook study.
U.S. President Donald Trump is in second place, with more than 23 million likes on his personal Facebook page and Jordan’s Queen Rania is in third position with 16.9 million likes, reaching an Arabic and English audience well beyond the 5.8 million Facebook users in Jordan.
However, Brazil’s new President Jair Bolsonaro, who took office on January 1, 2019, has dominated the rankings of World Leaders on Facebook over the past 12 months, taking the top spot in terms of interactions.
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His Facebook page has registered more than 145 million interactions, almost twice as many as U.S. President Donald Trump, who has 84 million total interactions and 2.5 times as many followers.
The study, using aggregate data from Facebook’s CrowdTangle tool, analyzes the activity of 962 Facebook pages of heads of state and government and foreign ministers, 50 more than in the 2017 study.
As of March 1, 2019, the pages have a combined total of 345 million page likes and published 449,739 posts in the past 12 months which have garnered a total of 767 million interactions (comments, likes and shares).