Some vineyard owners are anxious about the long-lasting effects that wildfires could have on their businesses even if they escape damage. Ms. Ambrosi said that since the 2017 fires, fewer tourists have been visiting deLorimier. “It’s hard for people who are not in the area to understand that the whole place isn’t on fire,” she said.
Late on Thursday morning, Joe Stewart, a fire captain for the Geyserville Fire Protection District, said Geyserville had not sustained any damage and that more firefighters had arrived to keep the blaze away from the town. He hoped prospective tourists would not stay away.
“It’ll be a little brown on the hillsides, and everything will be back to normal in Wine Country.”
Still, more than 300 firefighters from about half a dozen agencies were working to stop the blaze from spreading further. It was a relief to Geyserville firefighters when more help arrived from out of town as the local crews were scrambling to put out spot fires, likely ignited by windblown embers.
“We still have a long battle ahead of us,” Captain Stewart said. “It’s what they say is the new norm in California, and really the whole West, with catastrophic wildfires.”
Minerva Velasco, a manager at the Singletree Cafe in Healdsburg, said customers did not seem troubled by the nearby fire, even as a burning smell filled the air outside.
“It’s not too bad, but I think later it’s coming, because it’s still windy,” Ms. Velasco said.
The high temperatures and strong winds prompted preventive power outages this week in parts of Northern California, including a shut-off to about 28,000 customers in Sonoma County beginning at 3 p.m. on Wednesday, according to the utility Pacific Gas & Electric.