Also in May, the Olympians Alysia Montaño, Kara Goucher and Allyson Felix disclosed to The New York Times that they faced performance reductions from their shoe sponsors for having children. Felix disclosed that her contract with Nike had lapsed while she had her daughter in November 2018. She went on to win two more gold medals at the world championships in Doha less than a year postpartum, making her the most decorated track and field athlete of all time.
The revelations prompted a national debate about the extent to which the sport protects pregnant athletes and new mothers, and whether it had an obligation, or an incentive, to do so at all. Nike faced particular criticism — its roots in the sport are deep, and its advertising campaigns celebrated women who combined sports and motherhood while its contracts punished them.
In August, Nike’s executive vice president for global sports marketing, John Slusher, issued a letter to the company’s sponsored athletes detailing changes that have been made to their contracts in an effort to support them through pregnancy, including plans to waive performance reductions for 12 months for athletes who decide to have a baby.
Controversy followed Nike. During the world championships in Doha on Sept. 30, Alberto Salazar, the former champion runner and famed coach, was barred for four years from the sport after being found guilty of doping violations by the United States Anti-Doping Agency. Ten days later, Nike shut down Salazar’s team, the Nike Oregon Project, which trained some of the best athletes in the United States, including the Olympic medalist Galen Rupp and the woman with the second fastest American marathon time, Jordan Hasay.