To address these very real economic concerns, Labor put forward serious, bold policies on complex issues that it argued overwhelmingly benefit the wealthy, in particular tax breaks on investment properties and retirees’ stock market dividends. It was probably the most ambitious set of reforms any party has taken to an election in a generation.
The coalition contrived to run without a significant policy agenda beyond offering tax cuts. Overwhelmingly, its campaign was a negative one, attacking Labor’s platform as reckless and anti-aspirational. But this wasn’t a populist message, either. In fact it’s a message of contentedness and caution. Its fundamental assumption is that broadly speaking, the system works fine: Trickle-down economics brings prosperity, and to the extent things could be better, such as wages, the answer is patience and more of the same. Labor couldn’t be trusted precisely because it wanted to shake things up.
That this argument delivered the coalition a stunning victory in what appeared to be an unwinnable election does not represent some new Australian political logic. Rather, it follows a well-established tradition and conventional wisdom: The Australian electorate is averse to big change.
It is no coincidence that the last time an opposition attempted a policy platform this bold was in 1993 and the result was the same, only with the parties reversed. At that time, Labor was in government, and the coalition managed to lose what is frequently described as “the unlosable election.” It is also no coincidence that Labor, which is Australia’s party of reform, has been in power for only 29 of Australia’s 74 postwar years. It also tends to come to power when a moment of crisis is brewing: world wars, the Great Depression, the global financial crisis.
In ordinary times, Australia votes for mild, slow change. Usually that gives power to the coalition, but even the coalition tests Australia’s conservative temperament at its peril. The last time it lost power was in 2007 when it undertook sweeping labor reforms, which amounted to a significant attack on workers’ rights and tilted the power balance hugely in favor of employers. Labor’s problem this time proved to be that it tried too many big ideas at once.