- Mirror
- Posted on: 22nd Jan 2019 08:30:00 GMT +0300
SEE ALSO :YouTube to offer free shows, movies for users
Crucially, the options to change ad personalization are hidden and ticked by default - which goes against the GDPR requirement that consent is given in a clear, unambiguous way. For example, under GDPR users must tick a box that enrolls them in an email newsletter, rather than untick a box. "The infringements deprive users of essential guarantees regarding processing operations that can reveal important parts of their private life since they are based on a huge amount of data" the regulator said. The fine, while large, is certainly not the largest Google has recieved. In 2018 the company was handed a landmark £3.8 billion fine by the EU over "serious illegal behaviour". In that case the EU claimed that Google was abusing its market dominance by demanding phone manufacturers offered its web browser and search service on their devices or they would be denied access to the Google Play Store.SEE ALSO :Tech giants warn Australia against law to break encryption
Google's shopping service was also accused of distorting the market in 2017 and fined £2.1 billion. A Google spokesperson told Mirror Online "People expect high standards of transparency and control from us. We’re deeply committed to meeting those expectations and the consent requirements of the GDPR. We’re studying the decision to determine our next steps".


