Jumia picks Betty as new CEO for Kenya to replace Chappatte

E-commerce platform Jumia has announced the appointment of Betty Mwangi, as Kenya’s new Chief Executive Officer to take over from CEO Sam Chappatte.

The company said Betty will focus on accelerating corporate growth.

Betty is an engineer with 20 years of experience in the telecommunications, insurance, and pharmaceutical industries, she previously served as Group Commercial Director for Britam Group PLC from 2016 to 2021, a company she originally joined in 2013. She also worked as Director of Financial Services for Safaricom MPESA from inception in 2007 to 2016. 

“Betty has an impressive track record and brings a great breadth and depth of experience to Jumia. She will play an important role in furthering our customer-focused commitment as we reach an inflection point in our growth trajectory,” said Sacha Poignonnec and Jeremy Hodara, co-CEOs of Jumia.

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