BIDCO launches new beverage to boost health immune system

BIDCO Africa Limited has introduced a new beverage joOz Boost+ (plus) that helps support a healthy immune system.

The Fast-Moving Consumer Goods Manufacturer launched their new product at Sigona Golf Club on Saturday during the BIDCO Golf Day.

Speaking during the tournament that brought together a record 270 golfers, BIDCO’s Group Director Chris Diaz said the concept of ‘immune boosting’ food and beverages is still on high demand adding that BIDCO is keeping pace with the fast-growing healthy drinks market by expanding its customer base to working-age people and teenagers as the world recovers from the COVID-19 pandemic.

“The contemporary consumer is health conscious, we are also aware that our active population remains keen on products that help boost their immune systems as well as cultivate their inner strength; therefore, our responsibility is to meet the growing consumer demand with quality and affordable products. Today, we launch joOz Boost +(plus) a first of its own kind immunity-based fruit juice in Kenya,” Diaz said.

Offering an eccentric foundation of Vitamin C and Zinc, Diaz said joOz Boost+ is among the products being manufactured at BIDCO Industrial Park inaugurated in 2019 by President Uhuru Kenyatta.

He said that the new beverage has been approved by Kenya Bureau of standards (KEBS) after conducting chemical and microbial analysis for both Orange and Lemon Lime flavours plus the Ministry of Health through the Pharmacy and Poisons Board.

“joOz Boost+ improves the immune systems, boosts prevention of diseases and illnesses, and offers specifically enhanced benefits for excellent health. The beverage already available on the country’s leading retail outlets in 300ml bottles,” He said.

Sigona resident professional Charles John Wangai popularly known as CJ Wangai lauded the beverage company saying it is a significant step in tapping into the healthy drinks market.

“Golf is a game played more within the mind, as a mental game, you must take a lot of water to stay hydrated all through. The new juices from BIDCO are good especially for sportsmen to help in maintaining energy levels and staying calm while on the course,” He said.

Anne Kabugi was the winner of the event while Sandeep Matharu produced the longest drive No. 9.