But in recent years the chain, which was previously owned by Hudson’s Bay, the owner of Saks Fifth Avenue, had been struggling. The chief executive of Hudson’s Bay had said that the chain was in the fraught “middle” space among retailers — neither high-end luxury nor discount apparel.
Hudson’s Bay had sold the chain’s iconic New York flagship building to WeWork, and at one point even started selling its goods on Walmart’s website.
Then came the Le Tote deal, which was an unexpected gamble from a San Francisco tech startup. Le Tote agreed to pay $100 million in cash for Lord & Taylor’s brand and inventory and take control of 38 stores and the chain’s online operation. But Hudson’s Bay would continue to own Lord & Taylor’s real estate and cover Le Tote’s rent at those properties for three years. The deal closed last November.
Le Tote envisioned reviving Lord & Taylor and expanding its own fortunes by persuading its 30-something, city-dwelling customers to visit the chain’s stores, and getting the core Lord & Taylor target customer, a suburban woman around the age of 50, to try Le Tote.
But that plan was complicated by the coronavirus outbreak, which has had an outsized effect on brick-and-mortar retailers, particularly those which were forced to shut stores as part of state and city lockdowns.