General News
The economics of clout and social media publicity stunts
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In Summary
• The drama meant to entertain fans on social media creates an avenue for marketing
• This has led to creation of content that is non-factual, distasteful and morally wrong
In the age of digital evolution, having a huge number of followers on social media equates to influence, leading to financial power.
Kenyan celebrities are well-informed of the power that …
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