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World Cup trophy set for two day tour in Kenya

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Football’s most coveted trophy, the FIFA World Cup is set to arrive in Nairobi, on the 26th of May 2022.

Kenya is one of nine African countries selected to receive and host the trophy as part of a tour ahead of the FIFA World Cup finals set for November in Qatar.

The tour is expected will give millions of people in Kenya and around the world the opportunity to get up close and personal with the official Trophy that will be presented by FIFA to the winning country of this year’s FIFA World Cup scheduled from November 21st to December the 18th.

“We are excited to bring the FIFA World Cup™ trophy to Kenya to give millions of Kenyans an opportunity to experience the magic of the event even if the country did not qualify for the tournament. Coca-Cola has a strong footprint in Kenya where we have operated for over 70 years, supporting, and promoting local sports and talent across different disciplines. We are thrilled to share this iconic moment with our consumers, stakeholders, and football fans in Kenya. Football is a sport that unites us all in a unique way, and this will be a moment for all of us to enjoy and be part of this global, iconic experience,” said Debra Mallowah, Vice President, Coca-Cola, East and Central Africa Franchise.

 

Coca-Cola East and Central Africa Franchise Vice president Debra Mallowah(left)pose for photo with Kenya Premier League Commercial Director Taiwo Atieno during the Coca-Cola FIFA World Cup trophy tour.

 

To enrich the experience in Kenya, Coca-Cola is launching a consumer promotion that will see five lucky consumers win a fully paid trip to Qatar to watch a world cup match live.”

“Our theme for this Trophy Tour is “Believing is Magic, which gives us an opportunity to share the joy of the season with fans far and wide, even if they do not make it to Qatar for the FIFA World Cup™. This is what our brand is all about – creating and sharing joy, and happiness and bringing people together to enjoy, refresh and share the real magical moments,” added Ms. Mallowah.

 

Coca-Cola Franchise Director Kenya Tanzania and Islands Oliver Soto(left), East And Central Africa Franchise Vice President Debra Mallowah(center) and Coca-Cola Country Manager-Kenya Theuri Chege display the packs that consumers will need to buy to win a trip to Qatar.

 

Africa will be represented by Senegal, Morocco, Tunisia, Cameroon, and Ghana after the five scrapped through their third-round qualifiers.

Group A: Qatar, Ecuador, Senegal, Netherlands.

Group D: France, Australia/UAE/Peru, Denmark, Tunisia

Group F: Belgium, Canada, Morocco, Croatia

Group G: Brazil, Serbia, Switzerland, Cameroon

Group H: Portugal, Ghana, Uruguay, South Korea



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