“That’s Alex Jones’s M.O.,” Owens said of the deposition. “To flood any topic with confusion and doubt so no one can grab onto anything.”
But under oath, Mr. Jones’s tactics fissile. And the deposition highlights a troubling reality: The legal system may be the only way to defang a well-known conspiracy theorist at the height of his powers. Not only does the parade of lawsuits related to the Sandy Hook shooting cast him as a villain, but they threaten to expose and, perhaps drain, the funding sources that keep Infowars running without advertisers. There’s plenty at stake; documents reviewed by The New York Times last September suggest the bulk of Mr. Jones’s money comes from his business selling supplement products, allegedly netting more than $20 million in revenue per year.
Near the end of the questioning, Mr. Jones suggested his claims about the Sandy Hook massacre were the result of a mental disorder. He said he “almost had like a form of psychosis back in the past where I basically thought everything was staged, even though I’m now learning a lot of times things aren’t staged.”
The deposition footage is a rare occasion where Mr. Jones’s anger is caged. But I saw it once before, while covering his child custody trial in 2017, where he claimed that his Infowars persona was “performance art.” Throughout the trial, Mr. Jones, frustrated at being legally compelled to stay quiet, was restless and irritable. On the stand, he couldn’t maintain his composure. His behavior — pretending to lack specific knowledge, wagging his finger at opposing counsel and refusing to answer yes or no questions — was far more reminiscent of a spoiled child than a multimillionaire media tycoon.
It’s unsurprising that the opposing legal team chose to release the deposition footage online, where it received tens of thousands of views in just 24 hours. In the sea of viral clips of Alex Jones, he always appears larger than life — and, crucially, in tenuous control of whatever narrative he’s spinning. That control is largely the source of his power over his audience, his employees and his critics.
But this new set of viral clips busts the myth of Alex Jones, presenting him in a situation he can neither engineer nor spin. He’s a man who has lost control of the narrative. And it’s this performance — more than any ruling from any judge — that poses the greatest threat to the Infowars empire.