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Nigerian e-commerce platform Pricepally raises funding from GreenTec

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Pricepally, a Nigerian wholesale platform allowing users to purchase food and other products either individually or as a part of a group has received funding from GreenTec to allow users to make even deeper savings.

Pricepally uses a social component to bring consumers together directly with farmers, manufacturers, and wholesalers to mutual benefit and re-imagine the food system in Africa.

According to Maxime Bayen, Senior Company Builder at GreenTec Capital Partners said “At the origin of Pricepally was the deep desire from a group of people to allow households to access essential and quality food at more affordable price. We, at Greentec Capital, are thrilled to be supporting this team of young, brilliant and gender balanced co-founders on such an important mission !”

Currently, Pricepally is available in the Lagos area and offers 1-2 day delivery on orders. The platform allows users to shop and share their orders for foodstuffs, groceries, meat, baby products, etc now via your social network with their friends and family.

This year alone, GreenTec has invested into Kenya’s Ecodudu an innovative waste-to-value company producing high-quality insect-based protein for animal feed and organic fertilizers from recycled organic matter.

Ghana’s Sumundi, a retail management startup raises funding from GreenTec Capital to help retailers manage, grow, and sustain their businesses. Sumundi’s retail management platform aims to facilitate and promote Africa’s retailers with a suite of services to help run and grow a business.

Greentec also invested into Kenya’s Amitruck, a mobile and web-based trucking logistics platform that brings together cargo owners and transporters. This year, GreenTec also invested into Kwiks, a Moroccan rapid personnel sourcing startup.

Luther Lawoyin, CEO of Pricepally said “At Pricepally we are excited about our collaboration with GreenTec Capital, we see this as a significant step in achieving our vision of a sustainable food system for urban African cities. We are very aware of the huge challenge ahead but we are also very confident in this partnership and we look forward to the future.”


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