In contrast with much of the rest of the world, American admissions officers have a lot of discretion. Relying on elements like the essay gives them leeway to judge merit away from close scrutiny. The history of the so-called holistic approach — looking at the whole applicant and not just academic metrics — has not always been encouraging.
As Jerome Karabel wrote in his book “The Chosen,” relying on nonacademic characteristics had its origins in policies starting in the 1920s that aimed to limit the number of Jews admitted to elite universities. More recently, the discretion and opacity in admissions have been seen by some as harming high-scoring Asian students by penalizing them based on “character” or “fit.”
Despite this, the holistic approach seems here to stay. “I do think that it’s very possible that in this first full year of test-optional being widespread, there very well could be more emphasis in some applications on the soft factors, with the essay being one of them, along with recommendations and extracurriculars,” said Robin Miller, a consultant at the admissions counseling firm IvyWise who formerly worked in admissions at Georgetown and Vanderbilt.
Colleges may want to pursue egalitarian goals, but they have other aims, too. They need to meet tuition revenue targets, and some colleges face a more dire financial situation because of the pandemic.
Analysis of data on recruiting visits by colleges has shown that richer, whiter high schools tend to receive more visits. The persistence of legacy admissions at some elite colleges — many of whom have more students from the top 1 percent of income than the bottom 40 percent — shows that though social mobility may be a goal, it can conflict with pleasing potential donors or attracting sufficient numbers of students who don’t need financial aid.
Shifting away from standardized tests closes down some avenues for class bias like test prep (even though research finds prep has only a modest effect on test scores), but leaves many others.
Standout extracurricular activities might be accessible only to the wealthy. Or they can even be faked entirely, as in the infamous “Operation Varsity Blues” scandal.