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The economics of clout and social media publicity stunts

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4 years ago

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In Summary

• The drama meant to entertain fans on social media creates an avenue for marketing

• This has led to creation of content that is non-factual, distasteful and morally wrong

19 March 2022 – 08:00

In the age of digital evolution, having a huge number of followers on social media equates to influence, leading to financial power.

Kenyan celebrities are well-informed of the power that …

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