AU set to launch “What African Women Want” Campaign

African Union is Tuesday set to launch “What African Women Want” campaign to rally more action to the commitments on Gender Equality and Women’s Empowerment.

The campaign is meant to popularise and advocate for the speedy and full implementation of the African Union Strategy for Gender Equality and Women’s Empowerment (2018-2028) as well as advocate for the implementation of programmes earmarked as part of the African Women’s Decade of Women’s Financial and Economic Inclusion (2020-2030); at the national, regional, continental and global levels for women to realise, enjoy and benefit from their rights and expand the spaces for empowerment.

In recent years, progress has been recorded as African governments, public and private institutions implement gender-responsive actions and as African women through resilience and commitment, advance their quest to break the societal barriers and glass ceiling.

In a push to make gender issues more visible, the “What African Women Want” Campaign seeks to highlight key issues still faced by women in their pursuit of parity and equity and provides actionable recommendations to address the existing and emerging challenges.

According to AU, the campaign aligns to Aspiration six of Agenda 2063 which advocates for “An Africa, whose development is people-driven, relying on the potential of African people, especially its women and youth, and caring for children”. This calls for the empowerment of African women in all spheres, with equal social, political and economic rights.

“What African Women Want” campaign advocates for, among others;

• A conceptual shift from the practical to the strategic needs of women; a Gender Equality, Women’s Empowerment and Women’s Rights framework.
• Ending child marriages, gender violence and harmful traditional practices.
• Eradicating preventable maternal mortality, HIV and AIDS and ensuring affordable, accessible, youth friendly Sexual and Reproductive Health and Reproductive Rights services.
• Ensuring women’s equal access to productive resources, including mining, land, credit, and ICTs, and training in Science, technology, engineering, and mathematics (STEM) subjects.
• Guaranteeing equal pay for work of equal value; recognising and rewarding the unpaid work of women.
• Enhancing women’s effective participation in decision-making in and through public and private institutions, the media and new media.
• Engaging men, boys and the youth in the struggle for gender equality.
• Building strong Gender Management Systems including Gender Responsive Budgeting at all levels.

Similarly the campaign is an opportunity for people across the continent and in the diaspora to engage and share success stories, testimonials or best practices on what has worked and projects that are advancing gender equality and women’s empowerment.

Such contributions can be shared as an article or video and all materials will be vetted to establish suitability for posting on AU platforms.