Exclusive. Inside The Refreshing & Exhilarating Launch of WhiteCap Crisp in Nairobi.

Is there anything more spectacular and memorable than an ice-cold beer on a clear, blue sky sunny day? That first sip is something that simply takes your breath away, almost requiring a satisfied “ahhhhhh” after that sip.

On Wednesday afternoon Alcoholic beverages firm Kenya Breweries Limited (KBL) reinforced the growth of its WhiteCap Light category growth with the launch of a new variant in the Kenyan market, WhiteCap Crisp. Building on WhiteCap Light, this new beer comes with a revamped liquid taste, new labels (front, back and neck), a refreshed look and the introduction of a sleek 330ml can format.

Zen Garden, in the scenic surroundings of Nairobi’s Spring Valley was the venue of the afternoon invites-only intimate and exclusive event. It was draped out in blue and white colors, in sync with the blue skies and mentally soothing to the soul with hues of beautiful shades all around. The pictures tell it all- simply beautiful.

According to CCF data, 62 percent of consumer’s report that living a healthy lifestyle is important, and amongst this group 43 percent are making a conscious effort to moderate their alcohol intake, while 45 percent are seeking ‘real and natural’ in their choice of food and drink. WhiteCap is a leading local mass premium brand that holds world-class premium attributes but rooted in local values.

KBL’s Managing Director John Musunga stated: “The WhiteCap brand continues to become more popular, proportionate to consumers’ gravitation towards healthier choices and tastes. It is important to innovate against unmet needs for our customers, moderators, occasional consumers and abstainers by offering a credible low and nonalcoholic option into their drinks’ repertoire.”

The new WhiteCap Crisp is blended with fine Kenyan ingredients to make a clean, crisp, lighter taste, sugar free quality beer at three percent Alcohol by volume (Abv) brewed to distinction.