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KBC Re-launch: Catherine Kasavuli, Shiksha Arora Star in All-New Line-Up
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After months of planning and intense negotiations, state-owned broadcaster Kenya Broadcasting Corporation (KBC) Channel 1 is set to be relaunched on Monday, June 21. A new star-studded line-up of presenters has been unveiled – a blend of talent and experience that has seen a number of former KBC presenters brought back into the fold.
The line-up is composed of presenters including former K24 anchors Shiksha Arora and Ahmed Juma Ballo, as well as Tom Mboya, Cynthia Nyamai, John Kioria, Fred Indimuli, Harith Salim and Nancy Onyancha. Industry legends Catherine Kasavuli, Bahdi Muhsin, Fayyaz Qureishi and Pauline Sheghu also return to the screens.
Kasavuli, Muhsin, Qureishi and Sheghu will host prime time segments on Saturdays at 7pm and 9pm dubbed ‘Legends‘.
The station also expects to start broadcasting fully in High Definition (HD), having previously oscillated between HD and Standard Definition (SD). A partnership with South Africa’s Multichoice is set to see KBC improve production quality across its channels and radio stations Y254, Radio Taifa and the English Service.
Over the past two decades, KBC has lost market share it once controlled to private TV stations which invested heavily in talent, content and production quality – such as Citizen TV, NTV and KBC. With the rebrand, KBC hopes to once again establish itself as a market-leading broadcaster by drawing in ratings.
KBC has retained its 7pm news show Darubini which will be hosted by Harith Salim and Nancy Onyancha.
READ>>>>>KBC Moves to Cash in on Historic Content Library
Tom Mboya and Purity Museo will helm the new Prime Edition, which premiers on Monday, June 21 with an interview with Amani National Congress (ANC) Party leader Musalia Mudavadi.
Thursdays will have Business Insight during prime-time, and Easy Friday on Fridays.
KBC Editor-in-Chief disclosed that the seasoned anchors would play a part in mentoring younger talent at the station.
“The ‘Legends’ is only on Saturday at 7pm and 9pm. The market has been yearning for these anchors. The Corporation decided to give them an opportunity to deliver our product to Kenyans. They are also very experienced and will also be training our upcoming anchors to sharpen their anchoring skills,” Maina noted, adding: “(We) invested a lot in software and hardware, a modern television anchoring set, and as such we will fully start broadcasting on High-Definition technology unlike before where we used to combine HD and SD. It’s big-time for us.”
READ>>>>>Will Recycling Old Presenters Turn KBC Into Gold?
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