KBL unveils campaign with a toast to reconnecting Kenyans

Nairobi, Kenya, Nov 23 -Kenya Breweries Limited (KBL) has launched a festive campaign called Turn on the Spirit of the Season, which highlights the importance of re-creating memorable moments over the festive season. 

The campaign is centered on Kenyans’ desire to return to reconnect with their friends and families over the Christmas season, following the easing of nationwide pandemic-related restrictions that have impacted the way people celebrate across the hospitality industry.

KBL’s Acting Marketing & Innovations Director, AnneJoy Michira said the campaign will help consumers reconnect with family and friends over the festivity period.

“We are proud to have been at the forefront of bringing Kenyans together for nearly a century, consciously promoting activities that encourage the celebration of special occasions such as Christmas. Following a difficult 18 months of disruptions in the way Kenyans celebrate we are pleased to launch this,” Michira said.

Under the campaign, KBL has launched its 2021 Festive Gifting catalogue, which will provide Kenyans above the legal purchase age with a wide range of alcoholic beverages to gift to their loved ones throughout the festive season. Available on KBL’s website, digital platforms and social media, it will aid consumers in selecting the appropriate gift for the upcoming festive season.