Connect with us

General News

Kenya: Demand for Wellness Products On the Rise in Kenya

Published

4 years ago

on

[ad_1]

Nairobi — Companies with health and wellness products experienced a significant boost in their sales thanks to increased awareness and personal health concerns brought on by the Covid-19 pandemic.

QNET Chief Executive Malou Caluza says wellness products took the lead in East Africa sales with Kenya leading the pack.

The firm estimates the wellness market will grow by 30 percent year on year in East Africa as wellness is now considered a top priority in most homes.

Products taking the lead include vitamin and mineral supplements which have risen sharply during the pandemic.

“Our latest research shows that consumers care deeply about wellness–and that their interest is growing,” she added.

Much of this has been through QNET’s direct selling program allowing individual entrepreneurs to take the lead in building a sales initiative.

Research has shown that supplementing with certain vitamins, minerals, herbs, and other substances can help improve immune response and potentially protect against illness.

However, Currently, no research supports the use of any supplement to protect against COVID-19 specifically.

We have seen a significant rise in our products in the East African market some of the preferred products include EDG3, Immunity booster and purifier as well as Kenta, vitamin rich supplement.

East Africa sales were 16.7 percent higher in 2021 compared to the previous year with demand elevating.

The move comes even as lifestyle diseases such as high blood pressure and cancer are now the leading causes of death in Kenya.

More than half of the deaths – 55 per cent – are caused by high blood pressure, heart diseases, diabetes and cancer. The diseases also account for half of all hospital admissions.

About 37 per cent of the population is suffering from high blood pressure followed by heart disease at 12.7 per cent and diabetes at 10 per cent.

Every year, about 28,500 Kenyans are diagnosed with cancer. A shocking 22,100 of them die from lack of treatment due to high cost.

What is next for the health and wellness industry

The advent of lifestyle diseases is blamed on four main issues including economic transition, rapid urbanization, unhealthy diets, lack of physical exercise and modern lifestyle that is associated with excess use of tobacco and alcohol