Kenya: Expectant Mothers Set to Benefit From Equity Afia, Bidco Africa Initiative

“With the COVID-19 pandemic, mothers who are known to be nurturers and primary caregivers had reason to worry about the safety of their children and their homes. The coming together of Equity Afia and Bidco Africa will see mothers benefit from customized medical care services offered for free as well as get a Gental Care hamper to enhance proper hand hygiene which is critical in this day and age,” said Igathe.

The Mother’s Day campaign will run simultaneously at all 40 Equity Afia medical centres across 14 counties which include Nairobi, Kiambu, Kajiado, Machakos, Murangá, Nyeri, Meru, Kitui, Nakuru, Kakamega, Trans Nzoia, Kisii, Kisumu and Mombasa.

While explaining how mothers across various parts of Kenya will benefit from the coming togetherof Equity Afia and BIDCO, Dr. Vimal Shah, BIDCO Group Chairman said: “As a brand that believes in enhancing happy, healthy, and safe living especially in the times of COVID-19, there couldn’t be a better time to reach out to our mothers at their point of need.”

“This gesture is part of our continued community involvement initiatives targeting a key segment of Bidco Africa’s primary market. Let us celebrate mothers not only by reinforcing what we already know about hand hygiene but taking action towards ensuring that every woman has a right to live and survive pregnancy and childbirth.”

The Equity Afia medical centres which are an initiative of Equity Group Foundation have been established by a network of medical entrepreneurs, who are qualified alumni of the Equity Leaders

Program (ELP). Equity Afia’s main goal is to ensure sustained improvement of the health and wellbeing of Kenyans by increasing access to and utilization of quality, affordable and standardized healthcare.