Mastercard, Jumia donate 25,000 trees in support of Priceless Planet Coalition

Nairobi, Kenya, Dec 14 – Mastercard has announced a  partnership with e-commerce platform Jumia that will enable Mastercard cardholders to support forest restoration and support its collective action bid for climate change.

The partnership seeks to support Mastercard’s Priceless Planet Coalition by generating 25,000 trees through a joint donation of five trees for each transaction shoppers made using their Mastercard on Jumia Market, Jumia Food, and Jumia  Pay platforms.

The coalition seeks to reinforce a restoration model that’s not only focused on planting trees, but on re-growing forests in geographies with the greatest need and most potential for a positive climate, community, and biodiversity impact.

It includes over 80 global partners who have pledged to plant 100 million trees by 2025.

Ngozi Megwa, Mastercard’s Senior Vice President, digital partnerships, Middle East and Africa said that the partnership with Jumia is aligned with the firm’s commitment to sustainability and combating climate change.

“We are delighted by the public’s response to this which is this, shoppers were really enthusiastic about making e-commerce payments to support this initiative due to the convenience, simplicity, and security of this increasingly popular shopping method,” he said.

Sami Louali, EVP Payment Services at Jumia, on his part urged shoppers to continue paying using their Mastercard as it is a secure payment method on Jumia.

“We are grateful to all of our customers who took part in our Black Friday campaign and continue to play an important role in making a positive impact on the environment. Climate change is an important focus area at Jumia, and each tree planted will symbolize environmental support from the e-commerce ecosystem.

Mastercard has committed to planting 1.2 million trees in Kenyas’  Makuli Nzaui landscape. This will include a mix of native species, fruit, and fodder trees to restore this important catchment area.