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Why Kenya may surpass Holland as the world’s biggest flower exporter making over $600m a year

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Did you know the flowers you bought on local market for valentines day or the flowers you recieved are a global reject in the flower export business? Yes Kenya’s flower growers export the very best quality to the European Union and the United States Market leaving those that had already fully blossomed to the local market.

Kenya is now a lead exporter of cut flowers to the European Union with a market share of about 21 percent, says African Development Bank (AfDB) annual report for 2021 that was released recently reveals. The report recognizes the country’s flower industry as one of the largest in the world and is a key foreign exchange earner.

Kenya is one of the four countries in the flower export market that has the best conditions to grow flowers and many florists and flower wholesalers around the world are preferring these flowers in Kenya. Holland is mainly a re-exporter of flowers though they also have local flowers but maybe in the coming future considering the intense marketing and huge investments in the industry. Kenya may surpass Holland as the flower hub.

Infographic and research source by: Eagle Link Flowers.com

The Netherland has dominated the flower industry for many years, even though its share in the export industry of cut flowers has fallen, from 58% to 52%. This is due to the fact that the Netherlands grows a lot of flowers while also being one of the largest importers of flowers as well. Hence, despite the fall in its share, the Netherlands still exports more than half of all the cut flowers globally, allowing it to easily top the list of 10 countries that export the most cut flowers in the world.

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