Different social media sites for your business

So you’ve decided to follow your dreams and start your own
business. Most startup businesses have limited resources on cash flow and
manpower. Social media platforms are allowing people to start their e-commerce
businesses with just an idea and a computer and providing a
marketing platform that will help you grow your business every day. With social
media, you can directly access your target audience and have a meaningful interaction
that will help you get loyal customers for your products or services.

Although social media is among the cheapest forms of
marketing and advertising it can be demanding. Doing your due diligence on how
to get the right social media platform to work for your business will save you
a lot of time and resources. It is hard if you don’t know how to stay updated
on the latest best practices, news, and trends that come with any social media
network. Finding the right social media platform to invest in that will provide
you with direct ROI and at a low cost can be tricky.

Before you choose the platform best for your business you need to know who your target audience is, your ultimate goal, and the type of business you have if it’s a B2B or B2C. People are using social media for fun and also to shop so any social media site you invest in you will most likely get new customers. These are some of the best social media networks for your business.

Facebook

Facebook has over 2.27 billion monthly active users and 1.5
billion of those users are daily active users 29.7% are between the ages of 25
to 34 years. This means that you can take advantage of Facebook’s wide
demographic and user base to get your target
audience from the 53% of Facebook female users and the 47% of male
users. This gives your business a huge arena of potential customers. Facebook
will help your business in lead generation, brand awareness, online
conversions, and website traffic if used properly.

For your target audience to notice your business page you
need to advertise your business. Facebook has one of the most developed
advertising platforms that you can use to target your audience by being
specific on their age, interests, gender, purchasing behaviours, employment and
many more. This will give more power to your ads and content. However, you need
an advertising budget to reach a wider target audience which is a great
investment considering the huge market potential.

Instagram

Instagram has over 1 billion active users and it’s owned by
Facebook so it has most of the same features that will help you in brand
awareness and consumer engagement. Instagram is a great social media site if
you have a visual product to present your target audience. Instagram has the
same advertising platforms like Facebook but, it also has its own organic
benefits. Which means that you don’t have to directly pay for some of the
results you achieve. Whereas you pay for advertising on Facebook to reach more
followers and increase popularity for your posts and page, on Instagram you can
gain more followers and likes organically.

You can use high-quality auto likes for Instagram
to gain thousands of likes and followers for your profile every time you post
your photos or videos. Instagram is a great option for your business since you
don’t need an advertising budget and because it’s a visual platform. It’s said
that 80% of the people will remember what they’ve seen and not read.

Pinterest

If your target audience is mainly women then Pinterest is
your social media platform. Pinterest’s main focus is on the creative industry
with 175 million active users of which 83% are women. If you’re in the food
industry, art, and crafts, food and beverage, gardening, home décor, event planning,
etc. then Pinterest is the platform you need to drive traffic to your page.
Pinterest’s paid ads will increase the reach of your posts and your online
conversions. You can also use Pinterest organic reach to gain more followers
for your page by having your content contain most of the frequently searched
words on Pinterest.

LinkedIn

LinkedIn is not only a resume and job search site it’s a
professional social media network where you can establish your presence in your
industry and attract highly qualified talent. You will also have the
opportunity to interact with other industry experts to network and share ideas
as you build your business. You can advertise
on LinkedIn by sending personalized ads and blog poststo boost your
page following. LinkedIn has over 250 million active users most of whom are
working around the world.

Twitter

Twitter is a social media platform whose main focus is
informing you on the latest entertainment, news, politics, sports, etc. It focuses
on giving you real-time information as it happens. Twitter has over 330 million
active users.You can engage with potential new customers using hashtags by
tailoring your posts and videos to contain commonly used hashtags to drive more
customers to your page. Your content has to be creative and attractive to get
tweets, retweets, likes, and shares from users.

YouTube

YouTube is a video sharing platform where users can upload
and watch videos. You can create a video about your business and upload it on
YouTube for over 1.57 billion subscribers to comment, like, view, and share.
YouTube is unique in that it’s owned by Google which means you can take
advantage of Google advertising when running your ads on YouTube. YouTube also
works as the second largest search engine after Google. With the proper
keywords in the video description and title, you can achieve a higher search
ranking on your business YouTube videos. 

Conclusion

Before you choose which social media platform is best for
your business you need to consider which social media platform your target
audience is most active in. Finding the right platform(s) that fit your
business will save you a lot of time, energy, and resources that you can use to
help build your business.

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